Phase 3 of 5 · New Media & Social Optimization

Culture: New Media & Social Optimization

Culture is where your brand earns attention in the places people actually spend their time — communities, podcasts, streaming and social platforms — with one consistent narrative instead of disconnected posts.

New Media Management

Navigating the frontier of digital attention.

Attention has moved beyond the big social feeds into decentralised communities, podcast networks, streaming platforms and new interactive channels. We decide where your audience genuinely gathers, and manage the brand's presence there with the right format and voice for each.

Every channel carries the same brand truth established in the Signal phase, so a customer who meets you on a podcast, in a community thread or in a search result hears one coherent story.

Social Media Optimization (SMO)

Aligning social algorithms with your broader brand narrative to build engaged communities, not just followers.

We optimise profiles, formats and publishing rhythm for how each platform distributes content today, and we measure conversations and saves rather than vanity follower counts.

Social activity also feeds search: active, consistent official profiles strengthen the entity signals that search engines and AI assistants use to confirm a business is real and current.

Why does social media matter for search and AI visibility?

Official social profiles are among the sources search engines and AI systems use to confirm who a business is. Active, consistent profiles linked from your website strengthen that confirmation; abandoned or contradictory ones weaken it.

What you get from the Culture phase

  • Channel strategy and brand narrative guide
  • Profile optimisation across chosen platforms
  • Content formats and publishing calendar
  • Community management approach and engagement reporting

How does Culture connect to the rest of the method?

Culture prepares the ground for Phase 4, Velocity, and builds on Phase 2, Signal. See the full methodology for how all five phases work together.

How much does Culture cost?

Start with a one-time setup, or go straight to a monthly plan. Prices are before GST, and you can pay online. See social media management. Or run every phase together with the Sayus Ecosystem.

Social Profile Setup

₹9,999 one-time

+ 18% GST (₹11,799 total)

Make every social profile look professional and say the same thing.

  • Facebook, Instagram, LinkedIn and YouTube profiles optimised
  • Bios, highlights, cover images and links aligned to your brand
  • Google Business Profile posts and photos set up
  • 30-day content calendar to get started
  • Delivered in about 2 weeks
Buy now

Culture Starter

₹14,999 / month

+ 18% GST (₹17,699 total) · 3-month minimum

A steady, professional social presence on the platforms that matter.

  • 2 platforms (for example Instagram and Facebook)
  • 12 posts a month, including 4 reels
  • Captions, hashtags and scheduling
  • Replies to comments and messages on weekdays
  • Monthly performance report
Start now
Most chosen

Culture Growth

₹29,999 / month

+ 18% GST (₹35,399 total) · 3-month minimum

Build a community around your brand, not just a feed.

  • 3 platforms, including LinkedIn or YouTube
  • 20 posts a month, including 8 reels
  • Monthly content plan built on what your customers ask
  • Community management and response within one working day
  • Influencer and collaboration ideas each month
  • Monthly report and planning call
Start now

Need something different? Ask for a custom quote. Payments are processed securely by Cashfree; see our terms for billing and cancellation.

Questions about the Culture phase

Which platforms should my business be on?

Only the ones where your customers actually spend time and where you can show up consistently. We recommend channels after looking at your audience, not before.

Do you create the content as well as plan it?

Yes, we can plan, produce and manage content, or guide an in-house team with the strategy and calendar.

How is SMO different from social media marketing?

Social media optimisation focuses on profiles, formats and organic reach; paid social campaigns belong to the Velocity phase.

Your growth needs all five phases working together

Your website, search visibility, social presence, ads and analytics all affect each other. Tell us about your business and we'll map a plan across all five phases.