Phase 4 · Velocity · Performance Marketing

Performance marketing: more customers from the same budget

Sayus runs performance marketing for businesses in Kerala and across India: Google Ads and Meta Ads managed together with the landing pages, offers and conversion testing that turn clicks into customers, measured by revenue and cost per lead.

What is performance marketing?

Performance marketing is marketing paid for and judged by measurable results, such as leads or sales. It combines paid ads with conversion rate optimization (CRO): improving landing pages, forms and offers so a bigger share of visitors become customers. Doubling your conversion rate halves your cost per lead without spending more on ads.

What does our performance marketing include?

  • Google Ads and Meta Ads managed together as one funnel
  • Landing pages built and improved for conversions
  • A/B tests on headlines, offers, forms and pages
  • Retargeting for people who visited but didn't enquire
  • Lead nurturing set up by WhatsApp or email
  • Monthly strategy call on results and next tests

How do you measure results?

We track cost per lead, conversion rate and return on ad spend across the whole funnel, from first ad click to enquiry or sale.

Who is it for?

Businesses already spending on ads that want more leads for the same budget, and launches that need a complete funnel.

How does it fit with the rest of your marketing?

Performance Marketing is part of the Velocity phase of the Sayus methodology, alongside ppc management. Because one team runs all five phases, what we learn here feeds your website, search, social and ads too.

How much does it cost?

Prices are before GST. Compare every package on the pricing page.

Ads Setup

₹9,999 one-time

+ 18% GST (₹11,799 total)

Start advertising on a foundation that measures every rupee.

  • Google Ads or Meta Ads account set up or audited
  • Conversion tracking for calls, forms and WhatsApp
  • Audience, keyword and competitor research
  • First campaigns built and launched
  • Ad spend is paid by you directly to Google or Meta
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Velocity Ads

₹19,999 / month

+ 18% GST (₹23,599 total) · 3-month minimum

Pay-per-click campaigns managed for leads, not just clicks.

  • Google Ads or Meta Ads managed (one platform)
  • For ad budgets up to ₹1.5 lakh a month
  • Weekly bid, budget and keyword optimisation
  • New ad copy and creatives tested every month
  • Monthly report on leads and cost per lead
Start now
Most chosen

Velocity Performance

₹39,999 / month

+ 18% GST (₹47,199 total) · 3-month minimum

Ads, landing pages and conversion testing working as one funnel.

  • Google Ads and Meta Ads managed together
  • For ad budgets up to ₹1.5 lakh a month
  • Landing pages built and improved for conversions
  • A/B tests on pages, offers and forms (CRO)
  • Retargeting and lead nurturing set up
  • Monthly strategy call
Start now

Ad spend is paid by you directly to Google or Meta. For ad budgets above ₹1,50,000 a month, the management fee is 15% of ad spend. Need something different? Ask for a custom quote. Payments are processed securely by Cashfree; see our terms for billing and cancellation.

Questions about our performance marketing

How much does performance marketing cost?

Velocity Performance is ₹39,999 a month plus GST, for ad budgets up to ₹1.5 lakh a month, with a 3-month minimum. Ad spend is paid separately to Google and Meta.

What is conversion rate optimization (CRO)?

CRO is testing changes to pages, offers and forms to increase the share of visitors who take action. It makes every rupee of ad spend work harder.

Do you build the landing pages?

Yes. Landing pages are built and improved as part of Velocity Performance.

Your growth needs all five phases working together

Your website, search visibility, social presence, ads and analytics all affect each other. Tell us about your business and we'll map a plan across all five phases.