Phase 4 · Velocity · PPC Management

PPC management for Google Ads and Meta Ads

Sayus manages pay-per-click (PPC) advertising on Google Ads and Meta Ads (Facebook and Instagram) for businesses in Kerala and across India, with conversion tracking from day one so every rupee of ad spend is measured in leads, not just clicks.

What is PPC management?

PPC (pay-per-click) advertising means paying Google, Facebook or Instagram each time someone clicks your ad. PPC management is the ongoing work of choosing keywords and audiences, writing ads, setting bids and budgets, and cutting what doesn't bring leads, so the same budget brings more customers.

What does our ppc management include?

  • Account setup or audit, with conversion tracking for calls, forms and WhatsApp
  • Keyword, audience and competitor research
  • Search, display, Performance Max and Meta campaigns
  • Weekly bid, budget and keyword optimisation
  • New ad copy and creatives tested every month
  • Monthly report on leads and cost per lead

How do you measure results?

We measure leads, cost per lead and return on ad spend, not clicks or impressions, and report them every month with the changes we made.

Who is it for?

Businesses that want enquiries quickly while SEO builds, or that run seasonal offers, launches and local campaigns.

How does it fit with the rest of your marketing?

PPC Management is part of the Velocity phase of the Sayus methodology, alongside performance marketing. Because one team runs all five phases, what we learn here feeds your website, search, social and ads too.

How much does it cost?

Prices are before GST. Compare every package on the pricing page.

Ads Setup

₹9,999 one-time

+ 18% GST (₹11,799 total)

Start advertising on a foundation that measures every rupee.

  • Google Ads or Meta Ads account set up or audited
  • Conversion tracking for calls, forms and WhatsApp
  • Audience, keyword and competitor research
  • First campaigns built and launched
  • Ad spend is paid by you directly to Google or Meta
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Velocity Ads

₹19,999 / month

+ 18% GST (₹23,599 total) · 3-month minimum

Pay-per-click campaigns managed for leads, not just clicks.

  • Google Ads or Meta Ads managed (one platform)
  • For ad budgets up to ₹1.5 lakh a month
  • Weekly bid, budget and keyword optimisation
  • New ad copy and creatives tested every month
  • Monthly report on leads and cost per lead
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Most chosen

Velocity Performance

₹39,999 / month

+ 18% GST (₹47,199 total) · 3-month minimum

Ads, landing pages and conversion testing working as one funnel.

  • Google Ads and Meta Ads managed together
  • For ad budgets up to ₹1.5 lakh a month
  • Landing pages built and improved for conversions
  • A/B tests on pages, offers and forms (CRO)
  • Retargeting and lead nurturing set up
  • Monthly strategy call
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Ad spend is paid by you directly to Google or Meta. For ad budgets above ₹1,50,000 a month, the management fee is 15% of ad spend. Need something different? Ask for a custom quote. Payments are processed securely by Cashfree; see our terms for billing and cancellation.

Questions about our ppc management

How much does PPC management cost?

Ads Setup is ₹9,999 one-time. Velocity Ads manages one platform for ₹19,999 a month plus GST, for ad budgets up to ₹1.5 lakh a month. Above that, the management fee is 15% of ad spend.

Is ad spend included?

No. You pay Google or Meta directly for your ads, so you always control and see your spend. Our fee covers the management.

What ad budget do I need?

It depends on your market. Many local businesses start with ₹15,000 to ₹30,000 a month in ad spend; we recommend a starting budget after the setup research.

What is the difference between PPC and performance marketing?

PPC is running the ads. Performance marketing also improves what happens after the click: landing pages, offers and conversion testing. See our performance marketing service.

Your growth needs all five phases working together

Your website, search visibility, social presence, ads and analytics all affect each other. Tell us about your business and we'll map a plan across all five phases.